Power Moms Take Charge!
you haven’t heard yet, you are a powerful force on the
Internet! The Nielsen Company (of the famous Nielsen
Ratings) has studied you! Or at least a bunch of moms
representing you. And they say you “represent 20% of the
online population”. Wow, considering there are an estimated
1.8 billion users worldwide, you are quite a force to be
Power Moms doing online?
surprisingly, they found that women with older kids (over
age 12) spent more time on the Internet than women with kids
under 12. No duh! It’s a bit easier to sit at the keyboard
or laptop when you’re not changing diapers or pulling the
rocks out of your toddler’s nose (that he just shoved in
while experimenting with size and shape!). And the main use
of the Internet was thrift...yup, findings ways to save
money or cut costs. The times may be a changing, but a mom’s
primary job of efficiency expert stays the same. And it
isn’t just stay-at-home moms who are power blogging
(estimated at 12,000 and growing by Nielsen), Facebooking
and Googling...working moms are using their new mobile
phones with all of those apps to maximize their time and
money resources too.
Regardless of whether working away from home, or in the home
(and yes, stay-at-home-moms definitely have a hard job!),
moms are using the Internet for escape, entertainment,
managing their life, and exploring the world beyond their
living room or iPhone. If you want to check out some of the
most common sites being shared, take a gander at Nielsen’s
synopsis page 3
This page has links to power-mom blogs too.
are a force for change!
Maybe you aren’t a “momfluential” influencing the world
with your power-mom ideas, but collectively you are still a
force for change. Go beyond swapping coupons and diaper
deals. Don’t be afraid to stick your neck out and form an
opinion...share your views...challenge and be challenged by
other power moms. Let your voice be heard. You’d be
surprised how many people of all ages and genders are
listening. It is the first step to joining forces and
being empowered to act.
act. Take action.
Are you tired of profanity and smut in television/cable? Let
the Networks know, as well as the advertisers funding them.
But don’t stop there...get on the FCC for failing to enforce
decency laws too! Upset about the sex and violence in
children’s books? Speak out to publishers and libraries, and
their associations too. Are you a working mom with children
home alone after school? Connect with the stay-at-home moms
and start a daycare co-op or bartering group!
Concerned with the state of our nation, feeling your
religious freedom threatened? Speak out, and share sites
with your friends that represent your views so they are
Sign up with credible groups who will alert you regarding
these issues that tug at your heart or fuel your ire. Email
petitions only take seconds to complete but make an impact.
Already email campaigns have successfully stopped profane
advertising, prevented the Motion Picture Association from
rating movies as PG simply because they mention God, and
forced the media to publish retractions of many erroneous
statements. So never underestimate the impact you can have.
Power Mom...take charge!
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Hogue, Jessica, Benezra, Karen. (2009) The Digital Lives of
Power Moms. Nielsen Company. May 27, 2009. Available at
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